The Science & Art of Fundraising

We believe sustainable fundraising happens when thoughtful art meets rigorous science

India’s 1^st Integrated Fundraising Agency

VISION

A financially sustainable, independent and vocal civil society.

MISSION

We enable civil society organisations to enlist & retain long-term supporters by helping them develop sustainable fundraising strategies and channels. We help them become independent. We help them scale.

WE ARE FUNDRAISERS

With a combined experience of more than 50 years of fundraising, our team members have set-up, managed & scaled fundraising for leading non-profits in India and across the world.

We understand the markets and channels across the fundraising eco-system. Team members have created new fundraising channels that are today contributing significant incomes to the sector.

If you have seen a DRTV ad or signed an online petition or met a face to face fundraiser on the street, you have already seen our work.

Together, we can help in developing strategies to counter your fundraising challenges.

Sounds interesting? Get in touch with us.

What We Do

We believe good fundraising starts with making human connections.

It is part science, part art.

We help organisations strategise, design and execute sustainable fundraising channels by delivering customised solutions that help organisations achieve their goals.

We deploy a mix of time-tested and innovative strategies to ensure sustainable incomes from your fundraising programs.

We have solutions for organisations at every level - If you are just starting out, we can help you develop your brand and assist you in defining markets, channels and investment strategies. If you are already past this phase, we can help you scale-up the program and implement best practices for sustainable growth.

And if you have a large fundraising program already, we can help optimise the program by doing efficacy analysis, enhancing retention and building a sustainable program.

Want to know more ? Get in touch with us.

Services

Strategy Development

Market Entry Strategy
Channel Selection
Product Development
Communications Strategy
Training
Scale-up & Investment Strategy

Brand Marketing

Website Design and Content
Social Media Campaigns & Content
Campaigns
Donor Portal Design
Films
Donor Communications
Special Appeals

Donor Acquisition

Face to Face
Digital + Phone
DRTV
Direct Mail
Email Campaigns
Social Media Campaigns

Donor Communications

Fundraising Communications
Donor Journey Design
Films
Event Branding
Annual Reports
Social Media Videos

Data Intelligence

Market Research
Donor Research | Profiling | Segmentation
LTV Modelling
Giving Potential Analysis
Annual Reports
MNI/HNI Identification

Sustainability Design

Channel Efficacy Analysis
Donor Profiling
Donor Segmentation
Upgrade Strategy
Retention Strategy
Channel Investment Strategy

Team

We bring together more than 50 years of Individual Fundraising experience

Ahmer is a tinkerer, he experiments with channels and mediums to see which of them are most cost-effective.

He brings 15 years of experience in fundraising strategy and channel management. He is a pioneer of SMS and internet fundraising. He has worked in Greenpeace, UNICEF and Save the Children. At Greenpeace he was instrumental in setting up their new media fundraising system, which today contributes about 70% of Greenpeace's income. At Save the Children he helped setup digital fundraising and the DRTV channel.

For the last 5 years he has led Third Sector Communications (TSC), a 360* communications solutions provider to non-profits. TSC has helped expand the reach of non-profits, this has led to significant fundraising, behavior change and societal changes.

Siddhartha brings more than 16 years of fundraising experience. During his stint with Greenpeace he setup and scaled the face to face fundraising operations across 16 cities in India. Later, he worked with Greenpeace International helping expand F2F to major East Asian markets like China, Indonesia, Thailand, Philippines and Hongkong. He started Greenpeace office in Taiwan making Greenpeace the first INGO to raise funds in Taiwan.

He has also worked with the Rural Development Trust, setting up their fundraising department. Here he led both individual and corporate fundraising teams contributing about 22 crores of income every year.

He is passionate about fundraising and believes that the non-profit sector can become self-sustainable through Individual fundraising.

Ankita is our creative lead, she helps craft stories that touch the hearts of donors.

She has produced fundraising material in the form of Presentations, Direct Mailers, Emailers & Films for organisations like CARE, Oxfam, Save the Children, End Aids, ICare.

Her expertise lies in multi-channel story-telling.

Contact

LOVE COFFEE?

We love coffee too.

On top of it we have someone who makes absolutely amazing adrak chai.

Drop in to our office and well be glad to provide a hot drink and scintillating conversation.

FAIRTALES

www.fairtales.in
hello@fairtales.in
+ 011 4601 3659 + 91 98 990 11 497
S-571, Greater Kailash – II, New Delhi 110 048